Gather relevant inspiration by doing visual research. Look at synonyms of your favorite words on visualthesaurus.com. Search image banks and Pinterest with your new chosen words. Here are some search recipes:

– Your words + brand

– Your words + logo/font

– Your words + home decor

– Your words + fashion

Download this brand style guide and create a mood board with this information which is called visual brand discovery.

Doing visual research will help you understand how the world interprets the words you’ve chosen. It’s an important part of creating a brand that is perceived as you intended.

Use the themes that develop (color, style, patterns, color meanings and font styles) as the inspiration for your visual brand.