It’s about you, but still really about them. How can you use your online presence to truly connect with the potential clients?
It’s simple – what about you makes you the perfect solution for this client? Everything on your blog needs to answer this question. Drop anything that does not resonate with this.
Be creative, but also understand and lead with your ability to be a solution.
Use your blog to showcase your ability to listen to your clients’ needs and reply with a thoughtful solution.
Use social media to find and track client pain points. Spy on them through comment sections to see what they are saying. Write them down and discuss in the forum.
How are they winning? What language are they using to describe their frustrations? How would you talk to them if you were face to face? What’s your tone and language.